Brand kit

How Presumption looks and sounds.

Everything press, partners and creators need to show Presumption correctly. Please don't stretch, recolor or redraw the logo.

01 · Logo

The mark

• Keep clear space around the mark equal to half its height.
• Minimum size: 24px on screen.
• On dark backgrounds, place it on a light tile as shown.

Download logo (PNG)

02 · Color

Palette

Click to copy

Presumption Blue

Primary buttons, links

#0052AB

oklch(0.45 0.16 255)

Click to copy

Signal Blue

Highlights, accents

#006CD3

oklch(0.54 0.18 255)

Click to copy

Sky

Glows, secondary accents

#37AAE3

oklch(0.70 0.13 235)

Click to copy

Ink

Headlines, dark sections

#0D151C

oklch(0.19 0.02 250)

Click to copy

Mist

Hero backgrounds

#E9F5FF

oklch(0.965 0.018 240)

Click to copy

Paper

Page background

#F2F8FC

oklch(0.976 0.008 240)

03 · Typography

Typefaces

Display · headlines

Space Grotesk

Aa Bb Cc 0123456789

Weights 500–700 · free on Google Fonts

Body · interface

DM Sans

Aa Bb Cc 0123456789

Weights 400–700 · free on Google Fonts

04 · Voice

Tone of voice

Presumption sounds like a sharp operator who has already done the work — calm, practical and specific. Tagline: "Presumption does the boring work for you."

✓ Plain words a busy owner understands in one read.
✓ Lead with the outcome: leads found, emails sent, hours back.
✓ Confident and direct — short sentences, active verbs.
✓ Honest numbers. Say "estimated" when it is an estimate.

Don't

✕ Jargon like "synergy", "leverage AI" or "revolutionary".
✕ Promises of guaranteed revenue or overnight results.
✕ Hype punctuation, emoji walls or all-caps shouting.
✕ Calling it a chatbot — Presumption runs the work.